Driving Traffic and Lead Generation for Your business website
When it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your business website.
In fact, depending on your target audience and competition, Google may not even be your best traffic source.
In this post, we are going to examine 6 other traffic sources every business should explore for lead generation other than SEO, to drive more buyer traffic to their business website. Here are six of them….
So, how can you drive even a fraction of the traffic with YouTube that you could with Google?
With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again.
As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”
First, your content can get found from within YouTube itself.
Building brand awareness and creating “celebrity status” are inevitable with the correct strategy, but at the end of the day, there is no “video bank” that you can trade in your views for dollars.
Instead, you need to strategically leverage your videos to perform one very specific function: drive traffic to your website.
You’ll quickly discover that you don’t need millions of views to get results. It’s all about the quality of your visitors, not the quantity.
Your YouTube videos will build rapport with your viewers, so that by the time they end up on your website, they are primed, pumped and ready to take action with you. In short, your conversion rates go up.
2. Start conversations on social
If you do it correctly, social can rival Google as a traffic source.
According to Sprout Social, 48% of Millennials and 48% of Gen X-ers followed a brand on social media in Q1 of 2017.
This means you have less noise to cut through to get to your target audience.
Additionally, social provides you with an opportunity to engage and entertain – something you’ll struggle to do on a search engine.
When social users scroll through their timelines and news feeds, they’re looking for just about anything that will pique their interest.
If you’re capable of providing something high-quality and interesting, they’ll click through to your site to check out more.
3. Partner with influencers
There are a lot of scams on the web, making shoppers wary about who they choose to purchase from.
If they’ve never heard of a business, they’re not going to pull out their credit cards after seeing just one ad.
Before they’re ready to shop, they need to trust you.
Unfortunately, it takes time to build trust organically.
However, you can speed up that process by working with influencers.
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We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.