Driving Traffic and Lead Generation for Your business website
When it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your business website.
In fact, depending on your target audience and competition, Google may not even be your best traffic source.
In this post, we are going to examine 6 other traffic sources every business should explore for lead generation other than SEO, to drive more buyer traffic to their business website. Here are six of them….
- Create a YouTube channel
- Start conversations on social
- Partner with influencers
- Take advantage of your email subscribers
- Provide assistance on forums and question site.
- Take advantage of guest posting
1. Create a YouTube channel
Over 30 million users log on to watch a total of 5 billion videos each and every day. With 1.5 billion active users each month, YouTube is the world’s second-largest social platform.
YouTube has 1.5 billion active users each month, making it the world’s second-largest social platform.
These numbers are massive.
However, these numbers still don’t rival Google, which processes about 3.5 billion searches per day.
So, how can you drive even a fraction of the traffic with YouTube that you could with Google?
With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again.
As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”
First, your content can get found from within YouTube itself.
Building brand awareness and creating “celebrity status” are inevitable with the correct strategy, but at the end of the day, there is no “video bank” that you can trade in your views for dollars.
Instead, you need to strategically leverage your videos to perform one very specific function: drive traffic to your website.
You’ll quickly discover that you don’t need millions of views to get results. It’s all about the quality of your visitors, not the quantity.
Your YouTube videos will build rapport with your viewers, so that by the time they end up on your website, they are primed, pumped and ready to take action with you. In short, your conversion rates go up.
2. Start conversations on social
If you do it correctly, social can rival Google as a traffic source.
According to Sprout Social, 48% of Millennials and 48% of Gen X-ers followed a brand on social media in Q1 of 2017.
This means you have less noise to cut through to get to your target audience.
Additionally, social provides you with an opportunity to engage and entertain – something you’ll struggle to do on a search engine.
When social users scroll through their timelines and news feeds, they’re looking for just about anything that will pique their interest.
If you’re capable of providing something high-quality and interesting, they’ll click through to your site to check out more.
3. Partner with influencers
There are a lot of scams on the web, making shoppers wary about who they choose to purchase from.
If they’ve never heard of a business, they’re not going to pull out their credit cards after seeing just one ad.
Before they’re ready to shop, they need to trust you.
Unfortunately, it takes time to build trust organically.
However, you can speed up that process by working with influencers.
Almost nine out of ten individuals say that they trust online recommendations as much as personal recommendations.
4. Take advantage of your email subscribers
The conversation about whether or not email is dying has been happening for years.
Many markers are quick to support social or mobile apps over email marketing.
However, in Adobe’s 2017 Consumer Email Survey Report, they found that email was the preferred form of contact for 61% of survey participants.
In fact, email was the only contact method that actually improved between 2016 and 2017.
But user preference isn’t the only thing that email marketing has over other contact methods.
The average click-through rate is also much higher.
For email, the average click-through rate is 3.42%.
While this might seem low, the average click-through rate for Facebook Ads is only 0.90%.
This means that you’re much more likely to get web traffic from your email subscribers than your social profiles.
5. Provide assistance on forums and question sites
People have a lot of questions.
And they don’t exclusively turn to Google to get their answers.
Users turn to forums and question sites.
6. Take advantage of guest posting
Guest posting can be a powerful way to bring new traffic to your website.
About 57% of business bloggers use guest posting as part of their content strategy.
Some major brands even used guest blogging to get their platforms off the ground.
For example, Buffer used guest blogging to grow their site to 100,000 users in their first nine months.
When looking for guest posting opportunities, you want to find sites that are within your niche but aren’t direct competitors.
Hosting a post on another website puts your content in front of a new audience, driving new leads back to your page
You don’t need Google to drive traffic to your website.
Sure, it helps.
But it shouldn’t be your only traffic source.
In fact, for the most success, you should have multiple pathways bringing new traffic to you.
Use these six traffic-generating sources as a starting point for diversifying how you bring in new visitors.
Pay close attention to your customers and target audience.
If they’re not responding to a particular pathway, don’t waste your time.
When you provide what they’re looking for in an avenue they’re already engaging with, traffic will flock to your page.
What are some of the best traffic sources for your website outside of SEO?