Brand development

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7 Steps To Growing Your Business Brand To World Class

From business names and marketing, to logos and designs, here is a starter’s guide to building and growing a successful business brand that conveys the right messages to your audience. Branding, in general, is crucial for any genuine business because an organization’s image is the thing that recognizes it from its rivals. In today’s PC …

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What Is Branding? And Why It’s Important To Your Business Marketing

There is a lot of confusion around branding, there are multiple definitions, so what is branding? Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition.  …

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The 3 Common Problems Small Businesses Face In Nigeria

Starting a business is a big achievement for many entrepreneurs, especially those in Nigeria and most African Countries, but maintenance for these startups is one is the larger challenges. Ask any small business owner and they’ll tell you: running a small business is anything but small. It takes dedication and lots of hard work to …

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Top 6 Ways To Start Marketing Your Business Website

For most businesses, the concept of getting their local business online is such an exciting one that everyone around believes that getting a good, decent and affordable website solves the entire problem. Only to realize that one essential thing is still missing… TRAFFIC. So you think about it.. I have designed a good business website, …

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5 Reasons You Should Redesign Your Business Website

Thinking of changing up things on your website? If so, your first priority is to determine the reason. Is it out of necessity for a fresh new look and updated graphics, or is the site not offering the proper functionality, like mobile-responsiveness? In some instances, a new template with different design elements could accomplish your …

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3 Reasons Why Your Business Needs A Website

Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn’t use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, it’s vital to position yourself online with a strong, professional destination that gives customers the …

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